The Sanctuary – Parody
Parody Sketch
This film was an exercise in creating character consistency in a mythical animal where there were no-real world reference shots or film. It was also an idea I’d had years ago when I worked at Ogilvy and I wondered how difficult it would be to make with AI.
Technical Approach
Generative Pipeline: Midjourney (Look dev), Midjourney (Motion) Google Flow (Motion).
Post-Production: Photoshop (Compositing/Cleanup), Premiere (Edit)
Music: Envato
Workflow: Multi-model diffusion with custom LoRA training for brand consistency.
CREATIVE APPROACH
Concept: The aim was to create an advert style film that remained consistent throughout with regards look and feel.
Execution: The main difficulty we encountered with this project was the that the AIs absolutely didn’t want the Unicorn to touch anything with its horn. To achieve the interactions we effectively had the unicorn pulling itself ‘out’ of things and then reversing the film.