Edge Groups – Edge Venues
AI Brand Film
Edge Venues wanted to launch their new Edge Groups product – a way of helping the UKs biggest venues evaluate partners throughout the Hotel Group space.
“Unlimitless Studio has a real knack for cutting through the noise and getting to the heart of what a brand is all about. They turned around a beautifully crafted animated video within a tight timeframe, and all stakeholders were thrilled with the result.”
— Helen Marvel, Edge Groups
Technical Approach
Generative Pipeline: Firefly (Look & Feel), Midjourney (Look dev), Envato (Motion), ElevenLabs (VO)
Post-Production: Photoshop (Compositing/Cleanup), Premiere (Edit)
Music: Envato (Stock)
Workflow: Multi-model diffusion with custom LoRA training for brand consistency.
CREATIVE APPROACH
Concept: Edge Group wanted a brand explainer film to help tem launch their new product, and they knew they ideally wanted an animated look.
Execution: I used the ‘Edge’ in their name as inspiration for a papercraft animation style, where models and characters are created by folding along the edges to create something unexpected.