TOM FORD/JO MALONE/CLINIQUE Duty FRee
AI-Brand Film
Estée Lauder Companies wanted to highlight the incredible work they were doing with their Tom Ford, Jo Malone and Clinique brands in the airport duty-free space.
Due to the limitations of filming in an airport and with tight deadlines, they wanted to explore AI to recreate the iconic Hamad International Airport and illustrate the user journey.
Technical Approach
Generative Pipeline: Midjourney (Look dev), Google Flow (Motion), Grok (Product consistency).
Post-Production: Photoshop (Compositing/Cleanup), Premiere (Edit)
Music: ElevenLabs
Workflow: Multi-model diffusion with custom LoRA training for brand consistency.
CREATIVE APPROACH
Concept: The aim of this project was to show all of the possible touchpoints within a user journey inside a real space, in this case Hamad International Aiprort.
Execution: To achieve a luxury outcome I focused on use of light and shadow to give the imagery depth and richness that would otherwise be absent in an airport setting.