Wrapped Agency – VEO Project
AI Brand Film
Wrapped Agency work with regulated sectors, bringing creativity to an otherwise quite reserved market. They had selected by Google to explore the use of VEO in filmmaking, and it was our job to bring that to life.
Technical Approach
Generative Pipeline: Google Flow – VEO (Motion), ElevenLabs (VO)
Post-Production: Photoshop (Compositing/Cleanup), Premiere (Edit)
Music: ElevenLabs (AI)
Workflow: VEO – Still to animation, ElevenLabs VO, Premiere Offline Edit.
CREATIVE APPROACH
Concept: Wrapped use big cats as part of their identity so we incorporated that into the concept of the pitfalls of working in regulated sectors.
Execution: To avoid the ‘uncanny-valley’ approach to AI that makes so many AI films uncomfortable to watch we created a stop motion style jungle book effect combining natural textures with arresting imagery.